Sales Representative: Retail

Location: 

MW

Pillar:  AECI Agri Health
Pay Grade:  CL
Date Closing:  Oct 19, 2026

FARMERS ORGANISATION LTD

SALES REPRESENTATIVE-RETAIL

MALAWI - NORTHERN REGION

Farmers Organisation Ltd seek to fill the position of Sales Representative-Retail based in Mzuzu. The incumbent will be responsible for coordinating all Sales & Marketing activities relating to the retail market segment in the Northern Region of Malawi

Principal responsibilities-Required outputs

  • To create demand for FOL technologies and services
  • To establish and maintain business relationships with key stakeholders
  • To identify and close sales leads
  • To determine customer needs & market opportunities
  • To expand the customer base by seeking new accounts
  • To handle customer complaints
  • To co-ordinate and implement advertising & promotional activities
  • To plan and report activities

Decision making

  • Co-ordinate
  • Organise
  • Execute
  • Solve
  • Advise
  • Meet
  • Recommend

Behavioural competencies

  • Produce new ideas, approach or insight
  • Create innovative products, designs or services
  • Write clearly, briefly and correctly
  • Creating and Conceptualising
  • Supporting & Co-operating
  • Organising & Executing
  • Enterprising & Performing
  • Team player

 

Enablers

  • Support from Operations on customer service
  • Quality Products
  • Managerial support
  • Support from the NS&MM

 

KPI’s

  • Sales Revenue and volume targets
  • Customer satisfaction
  • Brand Equity
  • Key account management
  • New Customers
  • Resource utilization
  • Debtor Days
  • Safety

 

Operating environment

  • Retail Chain Outlets, Agro-dealers, Cooperatives, Farmer Associations
  • Government and NGO Extension Staff 
  • Finance & Operations Team
  • National Sales & Marketing Manager
  • Media

 

Personal attributes

  • Adaptability
  • Persuasive
  • Attention to detail
  • Interpersonal skills
  • Trustworthy

 

Education, knowledge and skills

  • Diploma in Agronomy or Marketing or any Tertiary Education plus experience in agriculture related field
  • 2 years’ experience in sales or marketing
  • Proficiency in Microsoft Office

 

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Requisition ID:  2031